As consumers demand healthier options in all areas of their lives, companies go out of their way to promote their products in an appealing manner. Natural, green, and organic products, which were previously limited to distribution in health food and speciality stores, are now widely available in regular grocery and department stores.
So, when consumers reach for products labelled as, green, natural, or organic, how do they know they are really buying a safe and better health choice? Unfortunately in many cases, they don’t. Household cleaners are a perfect example of this. “Green” cleaners often contain some naturally derived ingredients as well as toxins consumers wish to avoid.
To further complicate matters, the ingredient list on these types of products is often incomplete. For example, Clorox’s Green Works line includes some products, which received a grade of F as evaluated by the Environmental Working Group, an environmental and consumer protection agency.
Consumers can protect themselves from misleading and incorrect labelling by purchasing products, which carry the USDA organic label. The USDA organic label requires products and distributors to meet stringent guidelines and third party certification to carry the label. They can also use resources like those provided by the EWG to verify the safety and quality of products.
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