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Beyond Organic

The growing desire for organic options in food and other product categories can be viewed as part of a larger health movement. Consumers are more easily able to educate themselves regarding the benefits and hazards of organic and non-organic choices. Thanks to the work of health advocates and consumers those option are more widely available than ever. Conventional supermarkets and natural food store chains make 94 percent of organic sales.

Along with organics, consumers are seeking more options regarding healthcare and exercise. Alternative and complementary therapies and medicines continue to grow in popularity. Tai chi, yoga, Pilates, and other mind body exercise modalities also continue to gain followers annually.

According to the most current National Centre for Complementary and Integrative Health's National Health Interview Survey (2012):

  • 9.5 percent of Americans practised yoga;
  • 8.4 percent used chiropractic or osteopathic manipulation;
  • 8.0 percent practised meditation;
  • 6.9 percent sought massage therapy.

As people continue to learn about how they can actively build health and wellness into their lives, organics become one of the many clean habits they wish to integrate into their lifestyle.

A healthy body requires clean fuel to remain healthy and to recover well when illness or disease occurs. It just makes sense. The beneficial outcomes for the environment are a bonus, and they make sense too. For our health and the health of generations to come, the way we cultivate food and maintain our resources must incorporate environmentally sound and nontoxic practices.

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